Expertise is knowing "how to" or knowing how to
enlist the people who do know "how-to."
Several critical elements go into developing a successful web
presence. All of them are people dependent, and having those
people is what sets zentao.com built websites apart.
| The people working on the zentao team are
experts in various areas of coding, design, and
application technologies. That is the necessity. Most
have been working exclusively with us for years and have
dedicated themselves to keeping on top of their
specialty, including SE ranking, effecient delivery
systems and applications, plus aesthetic elements. Now,
added to this is expert business systems analysis and
organization, custom-tailored to the specific development
and extrapolated into the website environment. All of it
is critical to website success. |
Expertise in the realm of
the internet and building successful websites is knowing
"how to" and, when you don't, having the proper
foundations of programming knowledge to learn it quickly
and apply that learning instantly, or, failing that,
being able to enlist the RIGHT people who do know. |
Coding and application knowledge
Knowing the best applications available and how to effectively
deliver them in the internet environment means that we can and do
make your website as fail-proof as possible. On the net,
experience counts. Our experience allows us to determine what is
best for your particular needs, whether that is ssi, cgi, php and
MySQL, or .html...or maybe all or several of those combined. This
experience and depth of knowledge gives us the flexibility to
develop a successful web presence for you using those
applications seamlessly to deliver the best, safest, and most
effective internet-based solution custom-tailored for your needs.
ranking methods
Our SE ranking assets are a search engine ranking specialist,
a SE code specialist, and a very uniquely talented copy-writer
whose genius is unique, and whose work
consistently puts a client's page on top. The combined ability of
these specialists to know how to get your website ranked on top
without costing you a fortune is part of what sets our service
apart. If you have the content, if you have the desire to provide
that content, or if you are willing to have us research and
develop content for you, your website can rank top ten on the top
search engines.
aesthetic design and presentation standards
On-staff we have both a website design and web graphics
specialist. One of team zentao is also is a specialist in group
psychology, its methods and profiling. When we develop your design, your pages are constructed and graphically enhanced to provide the most aethestically
pleasing and psychologically stimulating presentation we can produce for you and your target market.
Of course, not everyone wants the design that might be
most suitable, so we offer you the ability to have us produce the design of your choice, based on your business brochure,
your .wpd or .doc, or your PowerPoint presentation.
business organization & systems analysis as it
applies to website design
Intregral to any web development is an understanding of your
business or undertaking.
In order to design, develop and deliver an effective web
presentation, the fundamental nature, business model and
structure of your enterprise must be examined.
At zentao, we have on-staff one of the best in business
analysis and business systems, organization and
reorganization. This is a woman who has been there and done it
successfully -- repeatedly -- with excellent, verifiable results. So
why does she work with us? Because she dislikes the political
intrigues that interfere with successful, efficient business
management, and working with us allows her to do what she's does best without becoming personally embroiled in the consequences of her work to a company's internal affairs.
"To do my job, I have to learn the
business. It takes time to learn a business. It costs that
business money to engage an analysis and systems expert like
me. When someone calls me in, I spend weeks to months poking
and prodding to learn, first, where 'A' is, and ultimately
what 'Z' is supposed to be. I find problems. I work out the
solutions of going from A to Z using the tools and assets the
company already owns and maybe a piece of software. Then I
submit my conclusions and recommendations. When it's all said
and done, it comes down to politics, though. No matter what's
best for the company, no matter what's best for the goal of
that company...what's most profitable and efficient to
achieve the desired results, it comes down to this ugly,
rigid piece of archaic architecture, usually some
institutional hierarchy, that stands in the way of progress.
I find that I have just wasted months of my life learning the
nuts, bolts, and screws of a company, only to have that
company refuse to discard or even look at repositioning some
useless piece of rotten, deadwood that IS the main reason
their company is floundering. And it's always a political
consideration. It's frustrating. The companies that have
taken my recommendations and applied them always wind up
successful. Small or large, they benefit from refocusing
their energy using what amounts to an extrapolated
mathematical formula that works time and time again. The
shortest distance between two points is a line, and that line
is based on a curve of cost-to-benefit ratio....
"Working in the internet
environment with team zentao allows me to focus on the pure
task of creating the most successful system possible given
the goals at hand. That the company or individual we're
working with reaps the benefit, by need, of recognizing where
they are failing, then having to internally adjust to
accomodate themselves in order to deliver the necessary
information and product to the website in order to own a
successful internet presence means I can show them how
without becoming the target of their frustration and internal
political machine. The focus is getting a successful internet
presence, which involves applying method, but removes the
overall solution to one based upon a goal of their own making.
That makes it a win-win solution. The effort itself forces
developing an in-house system to mirror the web development,
which promotes efficiency of method."
What does she bring to zentao website design and web
development? First of all, she's a commerce systems expert.
Secondly, she's a general system's expert who knows how to
analyze, develop and organize any given function so that it flows
efficiently from desired goal to successful end result. A
website, regardless of its topical treatment and its content area
must be designed with its end goal in mind and work
efficiently to produce that goal. Getting to the goal, and then
getting there the fastest and most effecient way possible depends
on grasping the conceptual approach -- the system and its
organization with consideration to the goal -- and then applying
it to the dynamic 4D internet environment and its principle
expression, the website.
© Copyright
2005 zentao.com, DLKeur and FW Lineberry. All
rights reserved.
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